ExactEtudes is an independent Market Research company born in 2007. 

Founded and managed by Thomas Bougeant, 20 years experience in MR (Ipsos, TNS Sofres, Club Internet, ExactEtudes).
Focused on bringing lighting consumers insights, it benefits from its multi-sectoral experience, and a strong expertise on Digital and Innovation.

Relying on proven methodologies (qualitative or quantitative) as well as innovative ones (bulletin boards, eye-tracking, ethno-video), our goal is to bring operational answers to your questions.

Thomas Bougeant


Market research specialist, founder of ExactEtudes. 
Master in Social Psychology.

20 years experience in MR, in agencies (Ipsos, TNS Sofres) and client-side (Club-Internet, Club Med, L’Oréal), on a large scale of topics (on both strategic and operational levels).

Areas of expertise: consumer experience, product development, market understanding, innovation. Quant & Qual methodologies, online research, UX.
Thomas is a member of the ESOMAR World Research organization.

They trusted us!